Each person in an auto detailing shop should be trained in sales. Customers will often walk up to the service bays and ask questions and if the auto detailers are doing work, then they need to pay attention to the customer and they need to understand how to sell increasing their chances of getting another full detail job from that customer. The auto detailing representatives should be able to explain to the customer and answer all their questions without acting like the customer is stupid. The auto detailing representatives cannot be condescending in anyway but answer questions matter of factly and make sure that the customer understands completely. Once the customer understands and has decided to purchase auto detailing services the auto detailing representatives should then walk with the customer to the front office and discuss with the cashier what the customer would want and perhaps set them up for a schedule. If you want everyone in your auto detail shop to be part of your sales team then you need to give them a commission and ask them to make sales. It behooves you to give them a little sales training so they know how to deal with customers and how to listen to their needs. Each auto detailer or auto detailing representatives in the shop must understand when a customer is simply asking questions and when they are truly interested in purchasing auto detailing services. Please consider this in 2006. |
